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Paulson Management Group

Interview: Heather Paulson on Affiliate Network Differences

by Lisa Picarille on September 11, 2009

On the surface most of the performance marketing networks seem very similar – acting as intermediaries between advertisers and publishers and offering many of the same basic services including tracking technology, reporting tools, payment processing and payment aggregation. But dig deeper and you’ll find that there are substantial differences between the largest networks with each [...]

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