by Todd Farmer | Interviews
Brook Schaaf is big on setting realistic expectations for his clients. As president of Schaaf Consulting, a Los Angeles-based firm specializing in outsourced, turnkey affiliate program management, Schaaf has more than eight years experience in online marketing having...
by Todd Farmer | Interviews, Merchant Lessons, Merchants, Networks, planning strategies
On the surface most of the performance marketing networks seem very similar – acting as intermediaries between advertisers and publishers and offering many of the same basic services including tracking technology, reporting tools, payment processing and payment...
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