Affiliate Marketing Plan – Make Yours.
The Authority on Affiliate Marketing Strategy
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Brook Schaaf is big on setting realistic expectations for his clients. As president of Schaaf Consulting, a Los Angeles-based firm specializing in outsourced, turnkey affiliate program management, Schaaf has more than eight years experience in online marketing having previously managed in-house programs Zappos.com, Shoes.com, and Edmunds.com. Over the years he’s grown programs from virtually nothing [...]
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On the surface most of the performance marketing networks seem very similar – acting as intermediaries between advertisers and publishers and offering many of the same basic services including tracking technology, reporting tools, payment processing and payment aggregation. But dig deeper and you’ll find that there are substantial differences between the largest networks with each [...]
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