AffPlan Podcast – The AffPlan Strategies Session #1.
Welcome to the premiere episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online Affiliate Marketing Plan.
For the debut of the AffPlan Strategies Session we tackled a fundamental component of your Affiliate Marketing Plan: Research.
Research is important to so may areas of online marketing. And having the right tools is vital. The areas we cover in this podcast are research tools for recruiting new affiliates, tools for conducting research on rival’s campaigns and tools for keyword research.
To help us uncover the secrets and tools of this very important topic, we brought on two amazing guest panelists:
Heather Paulson is the President of (PMG) Paulson Management Group,
which specializes in providing affiliate program management, paid
search management, SEO, Web development and e-commerce consulting
services.
http://www.PaulsonManagementGroup.com
Ginette Degner is an independent consultant with many years of
expertise in SEO, marketing and affiliate marketing.
http://AffiliateIdeaFactory.com
Special thanks goes to Lisa Picarille of LisaPicarille.com for hosting this podcast!
Heather Paulson and Ginette Degner both gave us serious insight as to how their businesses, their clients, and their experiences have successfully used the tools we link to below. You’ll want to have a pen and paper ready for this — it’s jam-packed with ideas and examples.
Thank you again, to Ginette Degner and Heather Paulson for their time, and sharing their expertise with us.
We hope you find this podcast useful in preparing the “Research Section”, of your Affiliate Marketing Plan.
Some of the tools that each of our panelists found useful in doing research are:
Keyword Research
- Google’s Wonder Wheel http://www.googlewonderwheel.com/
- IBP keyword tools http://www.axandra.com/
- eBay Pulse http://pulse.ebay.com/
- Google Trends http://www.google.com/trends
- Raven SEO http://raven-seo-tools.com/
- SEO ToolBook http://wareseeker.com/free-seo-toolbook/
Research for Recruiting
- IBP-the link building tools http://www.axandra.com/
- Quantcast http://www.axandra.com/
- Compete http://www.compete.com/
- Syntryx http://www.syntryx.com/
- PPC Bully https://sales.ppcbully.com/
Researching Rivals and Affiliates
- Spyfu http://www.spyfu.com/lp/us/
- Quirk http://www.quirk.biz/searchstatus/
- Ispionage.com http://www.ispionage.com
- Radian 6 http://www.radian6.com/cms/home
- Word Tracker http://freekeywords.wordtracker.com/
- PPC Bully https://sales.ppcbully.com/
- Twitter http://www.twitter.com
- Facebook http://www.facebook.com
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Hello Todd,
This was a great podcast and I hope to do another one with you, looking forward to it!
Thanks
Heather Paulson
PaulsonManagementGroup.com
Thank you for including us in your list of monitoring tools. Research is the primary building block for any strategic plan.
Lauren Vargas
Community Manager at Radian6
@VargasL
Good podcast, and great idea altogether (re http://AffPlan.com), Todd.
Tweeting about it right away.
Todd,
The podcast came out great!
Thank You!
Ginette Degner
AffiliateIdeaFactory.com
Bunny Slippers Marketing
Thanks for the positive feedback! (I was a little nervous that the technical difficulties that we had would have affected the resulting podcast. A lot of editing cleaned up much of it.)
Ginette, Heather – really, you two gave a LOT of great research advice and information. We’ll probably make a few articles out of it, on top of this podcast. Tons of great stuff. Thanks again!
Good podcast. As always Lisa Picarille did a great job moderating. I learned a few things and I ALWAYS appreciate the show notes. I also liked the length, long enough to learn somethings but short enough I could listen in one session. I was getting a little feedback on the sound but I could still hear the conversations clearly.
Look forward to the next one. I didn’t look, but is this available on Itunes?