OPM’s
Over the years, as the Affiliate Marketing Industry has grown, along with the number of merchants who start and run and affiliate program as part of their multi-channel strategy, so has the need for quality affiliate management.
Outsourced Program Management (or “OPM” for short) is a sure-fire way to launch, run and succeed in Affiliate Marketing – provided that the merchant has a business, a product and a website that is prepared for Affiliate Marketing, and ready to capitalize on the benefits of Affiliate Marketing. And of course — the merchant should work with the right OPM for their needs.
“Hire Affiliate Marketing Experts” to start your Affiliate Program, optimize your Affiliate Program, or fully-manage your Affiliate Program.
“Going it alone” in this complicated, yet tremendously valuable world of Affiliate Marketing may not be the right course for many merchants. The years of experience, expertise — and relationships — that OPM’s bring to a merchant’s Affiliate Marketing efforts can be instrumental in successfully launching and running an Affiliate Program.
In the early stages of affiliate marketing, most merchants would task an internal Marketing Manager with the research, setup, launch and management of their affiliate marketing strategy. One needs to fully understand the industry, the technology, the people, etc., in order to successfully launch an affiliate program — or at least do so within a reasonable time frame.
Outsourced Affiliate Management firms (OPM’s) have the experience, expertise and relationships to help a good merchant have a great Affiliate Program. The contributions made by a good OPM firm can help a merchant launch their programs as efficiently as possible, reduce the merchant’s time to ROI, and succeed in Affiliate Marketing.
OPM firms offer services such as:
- Affiliate Marketing Strategy design
- Affiliate Recruitment
- Landing Page Optimization
- Affiliate Program Revamp / Optimization
Below, are a few of the Affiliate Management Firms that I know and like:
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Jim! So great to hear from you again – it’s been far too long, my friend.
(Link is now on the page….)
Would love to get your insights, expertise and best practices on Affiliate Marketing — hopefully, you’d be available for an interview? Lisa Picarille is queuing up some great podcasts and articles that you’d be great for.
Thanks a lot Todd! I’d love to participate. Feel free to toss my name in or let me know if there’s anything I should do to be included.
Nice blog post! I look forward to being your friend. We are an OPM as well focusing on the CJ network. Thanks! Evan