Comments on: Interview: Heather Paulson on Affiliate Network Differences

By: andrew wee

andrew wee — Thu, 17 Sep 2009 22:15:51 +0000

@Heather – comprehensive backgrounder on aff networks esp for newer merchants and affs.

From the aff perspective, I’d say that the biggest decision is based on the biz model – going the lead gen or pay-per-sale/revshare route, which helps make shortlisting the CPA networks vs “traditional” aff networks an easier process.

IMO, the skillsets for those 2 biz models may have some overlap, though they can diverge quite significantly at the intermediate to advanced levels.

By: Emna

Emna — Wed, 16 Sep 2009 23:19:42 +0000

Thanks Heather ! Awesome article, plenty of relevant thoughts.
A careful reading can help an academic researcher to raise the right hypothesis.
And as Peter shared, this kind of data will help the affiliate industry to evolve more in the right direction and for affiliate networks to better serve their partners. But this won’t be more effective unless there is an implication from academic researcher to conduct research not only studies, create models, scales…
I think there is a lack of affiliate marketing research, we have more studies than research and it’s time for academics to explore this fruitful field and work side by side with practitioners like you Heather, Geno Prussakov, Shawn Collins…

Best Regards.

By: Lisa Picarille

Lisa Picarille — Mon, 14 Sep 2009 16:54:18 +0000

heather was a pleasure to interview. she has so much knowledge and information that she made my job a piece of cake. thanks heather.

By: Todd Farmer

Todd Farmer — Mon, 14 Sep 2009 16:46:50 +0000

Scott, Peter – I agree. Heather did a fantastic job, and we hope to have her here at AffPlan more in the future.

By: peter bordes

peter bordes — Mon, 14 Sep 2009 13:42:12 +0000

Heather thank you for this great info. we need more data like this so that we as an industry can evolve and better serve our community with technology, tools and services.

By: Tweets that mention Interview: Heather Paulson on Affiliate Network Differences -- Topsy.com

Sun, 13 Sep 2009 21:38:44 +0000

[...] This post was mentioned on Twitter by HeatherPaulsons, HeatherPaulsons andAffSpot. AffSpot said: RT @mediatrustpete Interview: Heather Paulson on Affiliate Network by @lisap http://tinyurl.com/q4ec3s excellent post on the industry [...]

By: Scott Medlock

Scott Medlock — Sun, 13 Sep 2009 14:33:44 +0000

As usual Heather is a fountain of terrific information and analysis on how to get things done.

By: Heather Paulson

Heather Paulson — Sun, 13 Sep 2009 00:22:21 +0000

Hello,

This was a fun interview and I look forward to the next! Also excited to see Affiliate Marketing Plan launch!

By: Kris Jones

Kris Jones — Sat, 12 Sep 2009 02:36:31 +0000

Heather,

Great interview!

Thanks for your positive comments about Pepperjam Network.

Aside from commenting that you are a rock star and I admire your work…I wanted to let you know that indeed Pepperjam Network DOES offer batch processing.

In fact, we’ve offered batch processing for some time.

Someone from my team will reach out to someone from your team to provide documentation and instructions if you wish to use it to launch any of your clients on Pepperjam.

Kris

By: Affiliate Marketing – affiliate marketing success | SEO Mixer Blog

Affiliate Marketing – affiliate marketing success | SEO Mixer Blog — Fri, 11 Sep 2009 23:11:11 +0000

[...] Interview: Heather Paulson on Affiliate Network Differences2 hours ago by Todd Farmer First up, Heather Paulson, president of the Paulson Management Group, a multi-channel e-marketing management and consultancy that offers outsourced affiliate program management, paid search engine management, and natural search engine … [...]