by Todd Farmer on December 1, 2009
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AffPlan Podcast – Affplan Strategies Session #8
Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your affiliate marketing plan.
Thankfully, the talented Lisa Picarille moderated this episode about Affiliate Marketers and the Value of Blogging.
Joining Lisa, were Rosalind Gardner and Shawn Collins.
In previous episodes, we’ve focused exclusively on Merchants, Advertisers and Outsourced Program Managers. But not today.
Effective immediately, starting with this episode, we’re breaking out and expanding AffPlan, by covering the “Affiliate Side of Affiliate Marketing“.
…And this podcast is an impressive first “Affiliate Focused” episode of the Affplan Strategies Session. Listen now for some serious tips for profitable, efficient affiliate marketing with Blogs.
Rosalind Gardner has been a leader in the affiliate marketing industry since 1998 and is recognized best through her “Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People’s Stuff Online”, the NetProfitsToday blog for webmasters and her many articles as a columnist for Revenue magazine. As a speaker, consultant and prolific blogger, Rosalind teaches affiliates how to build sustainable online businesses and merchants learn how to structure their affiliate programs to attract and retain loyal Super Affiliates like herself.
www.RosalindGardner.com
www.NetprofitsToday.com
Shawn Collins has been an affiliate marketer since 1997. He’s the co-founder of the Affiliate Summit conference. He is also the Co-Editor-in-Chief of FeedFront Magazine and the Founder of podcasting network GeekCast.fm. His book, ‘Successful Affiliate Marketing for Merchants‘ is the best selling book in the space, and it is considered to be required reading by affiliate managers. He publishes the annual AffStat Report, a research, analysis, and benchmarking report for the affiliate marketing industry. The data in the AffStat series is widely quoted by trade publications, including Internet Retailer and Jupitermedia properties. Shawn writes a daily blog on affiliate marketing news and opinion at his Affiliate Tip site, and posts regularly to his Affiliate Tip TV channel on YouTube.
http://www.affiliatesummit.com
http://blog.affiliatetip.com
http://www.feedfront.com
http://www.geekcast.fm
http://www.twitter.com/affiliatetip
http://www.facebook.com/shawncollins
The discussion kicked off with talk about the benefits of blogging (additional traffic, automation); how to write copy for your audience; where to get free content; do to come up with ideas for posts; the best ways to monetize; what common mistakes affiliates are making when it comes to blogging; personal versus professional blogs and more.
Resources and Show Links
Twitterfeed.com
www.twitterfeed.com
Facebook
www.facebook.com
Twitter
www.twitter.com
RSS feeds
www.masternewmedia.org/rss/top55
Aweber
www.aweber.com
WordPress
www.wordpress.org
Thesis
www.DIYThemes.com/Thesis
E-zine Articles
http://ezinearticles.com
Clickbank
http://www.clickbank.com
FTC Policy on endorsements and bloggers
www.ftc.gov/opa/2009/10/endortest.shtm
Social Oomph (formerly TweetLater)
http://www.socialoomphblog.com
Thanks for listening to the AffPlan Strategies Session. For more information and resources to take your affiliate marketing plan to the next level go to www.affplan.com
by Todd Farmer on November 17, 2009
AffPlan Strategies Session #7: Trademark Talk, Affiliate Style [23:23m]:
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AffPlan Podcast – AffPlan Strategies Session #7
Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your affiliate marketing plan.
Once again, the wonderful Lisa Picarille was the moderator for this discussion about trademark bidding with our guests, Deb Carney and Joe Sousa.
Deb Carney, president of Team Loxly.
Deb Carney is the president of Team Loxly, an outsourced program management firm. Deb has been creating websites for more than 15 years. She is currently an affiliate as well as an OPM. She enjoys teaching affiliates how to optimize their sites. You can hear her tips on Affiliate ABCs and Make Your Mark (art marketing) podcasts on Geekcast.fm. In addition, Deb has also been a professional photographer for 30 years.
www.twitter.com/loxly
www.teamloxly.com
Joe Sousa, Affiliate Marketer and all around awesome guy.
Joe Sousa is an affiliate marketer. He started doing SEO work for clients back in 1998 and shifted to full time affiliate marketing around 2002. He has worked in both organic search and PPC with hundreds of merchants and built hundreds of sites over the years. Joe also works with his dad and brother and their company has developed many different marketing tools including the Traffic Geyser Video and Social Media Marketing System.
www.twitter.com/drcool73
www.whatdoejoethink.com
Today’s Topic: Trademark Bidding and PPC Policies in Affiliate Marketing
In the wide ranging discussion we defined trademark bidding; discussed when it’s a good thing for affiliates and when it’s good for merchants; gave examples of when it makes no sense; the motivation behind merchant’s decisions to forbid trademark bidding; how some affiliates game the system; what it takes to police these policies; how to educate merchants and affiliates on the topic; software that helps affiliates do trademark bidding and more.
Resources
Google Keyword Tool
http://www.google.com/sktool/
Keyword Spy
http://www.keywordspy.com
Wordtracker
http://www.wordtracker.com/
Datafeeds podcast, Affiliate Strategies Session #4
http://www.affiliatemarketingplan.com/podcast/strategies-session-4-datafeeds-galore
Joe Sousa’s Post
http://whatdoesjoethink.com/2009/09/merchant_restrictions_on_their_affiliates/
by Todd Farmer on October 19, 2009
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AffPlan Podcast – AffPlan Strategies Session #6
Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your affiliate marketing plan.
Lisa Picarille moderated this episode. She was joined by Karen White and Lisa Riolo to talk about leveraging conferences as a great learning and networking experience.
Lisa Riolo is an online marketing veteran and an active member in the performance marketing community. As a consultant, she helps online businesses transform potential and opportunity into profits and results. Lisa’s previous experience includes a senior vice president of business development role at Commission Junction and managerial roles at Peet’s Coffee & Tea and Bank of America. Lisa is also a co-host on The Spew podcast focusing on women in online marketing.>
www.LisaRiolo.com
www.twitter.com/lisariolo
Karen White is Vice President of Marketing at SquirtGun Media Group, a performance marketing agency that specializes in outsourced program management. As a Performance Marketing Strategist and Consultant, Karen works with corporate brands to define, develop and execute performance marketing initiatives; her current clients include Qwest Communications and Planet Hollywood Resort & Casino. Prior to SquirtGun Media Group, she was Vice President of Business Development & Marketing for Partner Fusion, her role there was to develop new agency accounts and oversee strategic development of client initiatives. Over the years, Karen has worked with clients such as Qwest Communications, The Blue Man Group, and TaxBrain. In 2006, as Affiliate Program Manager for Wynn Las Vegas, she received the Commission Junction “People Horizon Award” for her excellence in affiliate program management. Karen is also a co-host on the popular Internet marketing podcast called The Spew, which broadcast weekly on GeekCast.fm.
www.twitter.com/karenwhite_LV
The group discussed the growing number of conferences and shows; how to pick shows that are right for your business objectives; factors used to determine whether you’ll attend a show or not; looking beyond the big shows for affiliates; how to find other conferences of interest; how to determine ROI at a show; tips for following up; and where to find out about events.
Lisa Riolo’s microphone was a little fuzzy at the very beginning, but the problem was fixed quickly and she sounds great throughout the vast majority of the podcast!
Resources
Affiliate Summit
http://AffiliateSummit.com
PubCon
http://PubCon.com
Interactive Advertising Bureau
http://www.iab.net/events_training
Direct Marketing Association
http://www.the-dma.org/eventcalendar/
LinkedIn
www.linkedin.com
EventsListed.com
http://www.eventslisted.com/
Las Vegas Convention Authority
http://www.lvcva.com/meetings/convention-calendar.jsp
Events in America
http://www.eventsinamerica.com/index.html
Event Resources
http://www.tsnn.com/
Pokens
http://www.JustPokens.com
Thanks for listening to the AffPlan Strategies Session. For more information and resources to take your affiliate marketing plan to the next level go to www.affplan.com
